My work on turn-0f-the-century novels and their reviews stems from an interest in how novels got talked about in public, at a time when public discussion of novels was much more frequent and took place in a much wider range of periodicals than today. These days, book reviews have considerably less influence on the discourse surrounding a given novel, making them not all that interesting to me personally.
Amazon reviews, on the other hand, are absolutely fascinating. Not just the book reviews, although that’s primarily what I want to talk about. I bought a set of espresso cups from Amazon a couple of years ago and came across the following review: “Maybe it’s just me but I think the cups are just too small. It’s hard to judge how much they will hold by the pictures and description but after receiving them, they seem more appropriate for a child’s tea set. They are a good quality, but I don’t think that many ‘men’ will drink out of these…..they are very tiny. Only hold about 1.5 ounces. ”
For the record, the cups hold 3 ounces, and none of the ‘men’ who’ve used them have had any complaints (at least to my knowledge).
But what does one do with the vast potential of Amazon reviews? Paul Gutjahr’s work on reviewers of the Left Behind books, which I’ve talked a bit about here, provides one example. Gutjahr’s study, though, was conducted in 1999 and published in 2002, and Amazon, as well as the web in general, has changed a lot since then.